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Meta Tag Overview

See some specific, DIY SEO tips here.

Title (Meta/HTML Title)

Usually 8-15 words describing the page.  This text appears in the very upper-left corner of a browser window.  Search engines typically use this as the link to the page in their search results. 

Description (Meta Description)

Usually 12-22 words or so.  Not displayed in a browser, but search engines show the description text under the title in the search results.  Again, each page should have a unique description in phrase format, yet use the most important words on every page (or most pages).

Note on Keywords

Years ago, a Keywords meta tag was also recommended, however all major search engines ceased using them 4-5+ years ago and they are therefor unnecessary at this point.

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